To find out when creating a communication strategy, marketing or sales campaigns, it is worth defining who your audience is and creating a profile of your dream customer. In defining the target group, you will be helped by visualizing your dream customer, creating model customer profiles, the so-called person. Properly developed customer (persona) profile descriptions are clear, concise and focus on demographic, psychographic and behavioral information. How to create personas (model customer profiles)? Knowing the specifics of your product, just imagine that you are creating a description of three characters who like and use your offer. Describe exactly who they are, what they like and how they behave.
Here are some guiding questions to help you build your persona. Demographics: What's your persona's name? How old is she and what is her gender? Where he lives? What position does India WhatsApp Number List he take? Motivations and lifestyle : What hobbies does your persona have? What books/movies/music does he like? ? Approach to your brand and shopping : What prompts a person to use your offer? How does the persona use your brand (frequency, motivations, uses)? Which of your product's features/features are most useful? Online behavior : How much time does he spend online? What devices do you use most often (phone, tablet, laptop.
What social media channels does he use and how (passively, actively, moderately)? What content is she most interested in? Where exactly on the web does he look for information? The more such features you write down, the easier it will be for you to work on marketing and sales communication later. Creating personas allows you to eliminate errors in communication, adjust the website and content to specific users and, above all, speak their language. Target group analysis A full range of information about your target group is provided by the Internet.