On the other hand sending the mailing itself costs literally a few pennies to one recipient. That's why $ invested in email marketing can bring you up to $ in profit on average [Litmus]. Read the case study where zloty invested brought zlotys of profit A huge advantage of email marketing conducted by a professional sending system is access to reports where you will find out what was the Open Rate of the campaign open rate CTR link click rate and after setting the appropriate parameters in Google Analytics what is the conversion . All this allows you to better control analyze your activities and systematically improve them.
Why email marketing Social media alone is not enough of companies from the SME sector focus on their own social media channel and organic free activities. This is actually a standard in small business promotion but I recommend extending these activities to email marketing. Why Because relying only on social media you build your business within the Taiwan WhatsApp Number Listchannel where unknown constantly changing algorithms affect your visibility. On average an organic post reaches of your fans. It's like if you planted bushes with hard work and only a few of them would grow. In email marketing on the other hand you can count on an average Open Rate of a dozen or so to even and it depends on your contribution how much you build an engaged community around you. You have real autonomy you are not subject to any algorithms here. And the collected mailing database belongs to you.
Additionally if your social media profile is temporarily blocked hacked or even deleted for any reason you lose all your work and access to the community. Such situations have already happened to many companies for example the well known brand Brand . . Promote your content marketing Content marketing is a marketing strategy that consists in the regular creation and distribution of attractive and useful content that is designed to interest recipients in order to persuade them to act Wikipedia . It's a simple equation. Recipients want to read watch valuable content from a given category = you should create it. Content marketing has many advantages the most important of which are low cost compared to other types of advertising increasing website traffic Content = SEO higher page position in search engines increasing sales increase in customer confidence.