SEO friendly as possible to help you retain the rankings and traffic you might have had with the old site. and hopefully grow. with the launch of the new site. If you want to learn more, also check out my article from SMX West 2016 which has a great list of tools to use for SEO audits. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.Using Agile Project Management for SEO and Digital Marketing Posted: 2020-11-18 Using Agile Principles for SEO and Digital Marketing SEO and digital marketing is incredibly complicated, and the digital landscape is
constantly changing and changing. New platforms. New competitors. The new world of marketing has evolved, but the processes of managing and adapting to change have not always kept pace. There is a lot to learn here from the worlds of manufacturing and software jewelry retouching service development. New project management strategies have evolved that have revolutionized these industries. You hear very little about these approaches in the marketing world, even though they are well suited to the ever-changing landscape of SEO and digital marketing.
At the heart of these approaches is a burning desire to inspect and adapt, eliminate waste and seek constant improvement. This is coupled with an agile approach, which leads to speed improvements, cost reductions and better results. In this article, I discuss Scrum, the project management strategy we use at my company to manage client projects and improve our internal processes. I explain what Scrum is and how we took this framework (typically used for software development) and applied it to our SEO and digital marketing projects. Scrum: continuous improvement