Always positive, never negative. Remarketing brings only advantages Perhaps you think that the biggest advantage is that it allows us to sell more. But it's not just about that, it's about selling with more precision and better quality. Among the main benefits we find: It allows us to segment very precisely. We can choose the type of person to whom we want to show this advertising, either by the pages they have visited or by their behavior on our website. For example, in an ecommerce about sports equipment, we would show each person the appropriate content according to the type of sport that interests them.
That is why, when we visit some product on the internet, then it haunts us in the ads. Strengthens brand branding. By being present in the mind of the potential customer more times, the Latest Mailing Database perceived value increases. The return on investment is quite high , so it will be cheaper for us to make these ads. Although the ROI percentage may vary depending on the case, I have worked with clients in which it was multiplied by 3, 5 and up to 8 times. It integrates seamlessly with the most used platforms. This means that each one has its peculiarities, so we can create different ads that adapt to them.
Doing remarketing in Google partners can help us generate a very high authority , since we can appear in referring media that use Google Ads. For example, Marca or El Mundo, among others. ad1 - What is remarketing and how to get the most out of your sales Advertising example of Optimize your funnel in Xataka. anuncio2 1 - What is remarketing and how to get the most out of your sales Advertising example of Optimize your funnel in Meneame. Facebook ads 1 - What is remarketing and how to get the most out of your sales Examples of advertising on Facebook and Instagram. Remarketing and retargeting are first cousins These two concepts are often confused.