The Influencer industry will continue to grow and remain one of the most popular avenues for brands looking to connect with their audiences. Influencer marketing has grown rapidly over the past few years — from $1.7 billion in 2016 to $9.7 billion in 2020, and $13.8 billion in 2021. Nowadays, Gen Zers and millennials aren't looking to celebrities for inspiration when it comes to purchasing products or services, and they're not turning to friends, either — they're looking to these influencers. We'll see a rise in people who use the metaverse or buy virtual currency.
HubSpot's Consumer Trends Survey found over half of those who have ever used the metaverse or bought virtual currency/items have done so within the past three months — including 56% who've visited the metaverse, 56% who've bought fax number list cryptocurrency, and 75% who've bought NFTs for the first time. When creating an effective e-commerce strategy, it's vital you take the time to understand how shoppers want to shop today — and into the future. Shopping behaviors change over time. The more your business can meet the evolving needs of your consumers, the more likely you are to continue to succeed well into the future. As a marketer, you know you have to spend money to make money. This is particularly true when you're trying to generate leads and acquire new customers.
However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers. Download Now: Free State of Marketing Report [Updated for 2022] Most Effective Strategies for Lowering CAC Customer acquisition cost (CAC) is how much a company has to spend to get a new customer. In our survey we found that CAC varies a lot between companies and industries — that said.