In networks, it is suggested to rely on audiovisual production, always supporting the spirit of the brewery and making the segmentation in the ads more consistent. Experiential marketing is also used in order to create a community that values the people and the history of the brewery, making it part of the growth, creating an emotional bond. Linkedin is the most important social network of professionals in the market . Having surpassed million registrations , it is comfortably positioned in the first place. Its main advantage is focused on strengthening personal branding , that is, personal branding.
However, one of the most frequently asked questions continues to be whether it is possible to generate contacts and sales through this platform . It is not easy and it takes time, but the answer is yes. First of all, if you have already thought about this area, it is because in your company or venture they have already defined the executive email list target they are looking for. If they did not, it is a good time to correct what is undoubtedly an error, because if we do not know who our potential audience is , we will not be able to correctly communicate the messages emitted from the brand. After this, try to optimize your profile on linkedin . Some of the suggestions for this is to choose a photo suitable for a business network (this isn't facebook, but it's not that strict either!. Compose the introductory headline in the best possible way, as this will make the all-important first impression on the people you are going to contact shortly.
Finally, it is essential that you summarize in one sentence what tasks you developed in your jobs related to what you are doing now and comment on any personal achievements, if any, in these fields. Once your account is eligible, you have to start socializing . Through the search engine, filter the profiles that interest you the most, but do it conscientiously. What does this mean? If you run a company that is dedicated, for example, to the distribution of stationery for offices, it will not do you any good to link up with a professional architect. The best thing is that you manage to find users who perform tasks in departments related to the purchase of supplies. They are your potential customers . In addition, you should also take advantage of the possibility of joining thematic groups.